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Jose Manuel Barroso urged Europeans to take personal responsibility for climate change as he launched a major multimedia awareness campaign, to unroll across the EU this week.
Fewer storms buffeting the British coast means less pollution is being slammed into the shoreline or washed into the sea - leading to a record number of sites making the grade for the annual Good Beach Guide.
Regular TV adverts hammering home the message that recycling matters have begun to be aired throughout the UK.
China's longest river is so polluted it could soon be impossible for wildlife to survive and the dozens of cities which rely on it will have to rethink their water supplies.
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