Avoiding greenwash: How can UK businesses avoid falling foul of the Green Claims Code?
The Competition and Markets Authority’s (CMA) director of consumer protection speaks exclusively to edie with her advice on avoiding greenwashing, as defined by the CMA’s Green Claims Code, without resorting to ‘greenhushing’.
Consumer demand for green products ‘reaching a tipping point’
Companies that clearly demonstrate the climate credentials of their products could gain a significant competitive and commercial advantage, according to a new report which reveals that two thirds of consumers across the UK, France and Germany would now like to see a recognisable carbon footprint label on goods.
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